About Necessity Media
Necessity Media exists to empower businesses through innovative, fresh, and forward-thinking marketing strategies. As a production company and marketing agency, we specialize in creating ad campaigns that help businesses attract and engage with their target audience – particularly within their community.
Our mission is clear: we want to help businesses not only grow but also thrive, by giving them the tools to reach more customers who look like them. Ultimately, we strive to ensure that these businesses have ownership over their intellectual property and success.
At Necessity Media, we’re not just here to make commercials; we’re here to build a community. We believe in fostering connections between businesses and their customers, creating work that inspires, engages, and resonates.
What sets us apart is our commitment to innovation. While many production companies play it safe, we push creative boundaries, delivering fresh and exciting content that stands out. Every project we take on is a chance to do something new, something bold, and something impactful.
As we grow, we also aim to support passion projects that will further the creative vision of our studio, continually investing back into our community and the businesses we serve.
Meet Amir Lynch
I’m Amir Lynch, the founder of Necessity Media. As someone who has always had a passion for storytelling and visual creativity, I started Necessity Media to help Black-owned businesses amplify their voices and connect with their communities. Growing up, I saw the importance of representation and ownership in media, and I wanted to create a space where Black media could take control of their narrative.
I’m driven by the idea that through collaboration, creativity, and innovation, we can create something truly impactful. When you work with Necessity Media, you’re not just hiring an agency – you’re partnering with someone who genuinely cares about your success. I look forward to getting to know you and working together to help your business reach its full potential.